C: I don't know, who?
A: Huh? WHO.
C: No, I'm asking you.
C: Who says bird flu could kill millions?
A: That's right.
C: The band?
C: No, Yes.
A: What are you talking about? WHO said it!
C: So it's The Who.
A: Yes, WHO said it.
C: OK. Now that that's clear, what does a rock band know about bird flu pandemics?
A: Oh for Pete's sake. It's the name of their new album, OK?
C: Well why didn't you say so in the first place?
(With my apologies to all involved.)